34 Years of experience

Who we are

Our company was founded in 1990 in the city of Chihuahua and surrounding cities, with the vision of installing billboards on the most important avenues in each city to reach people traveling by car or on foot. One of the company’s early innovations was standardizing the billboard dimensions to facilitate the strategic rotation of client artwork. This knowledge originated in Florida. Six years later, we expanded our coverage to Ciudad Juárez, Chihuahua, achieving statewide coverage.

Recognizing the potential of Mexico City, we opened offices in the city in January 2000 to attract national clients and provide them with an immediate response to their needs. To this day, half of the company’s potential clients are from the major media agencies and direct clients.

Today, Roger Sistemas Exteriores has 34 years of experience and has the capability to offer nationwide presence. It is the second-largest company in northern Mexico and the sixth-largest in the country, specializing in billboards, static billboards, and expanding OOH media.

We are Roger Sistemas Exteriores

We are pleased to introduce our company, dedicated to providing excellent services to our clients. Our commitment is to offer a top-quality service in which we share and develop ideas in close collaboration with our clients. We tirelessly strive to ensure that each of your campaigns is a resounding success.



Be the best choice for meeting our clients’ needs by providing outdoor advertising spaces throughout the Mexican Republic, strategically located in major cities to achieve the best coverage in our industry, with the highest level of safety and quality to remain present in the consumer’s mind. We adapt to our clients’ target markets and their campaigns.



Be the leading company in the most important outdoor advertising industry in the country, setting ourselves apart with the ‘Roger Service’ that allows each of our clients to meet their advertising expectations in a timely manner according to their campaigns.


We are convinced that service makes the difference in our industry, and Roger is committed to quality service

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