Our company was founded in 1990 in the city of Chihuahua and surrounding cities, with the vision of installing billboards on the most important avenues in each city to reach people traveling by car or on foot. One of the company’s early innovations was standardizing the billboard dimensions to facilitate the strategic rotation of client artwork. This knowledge originated in Florida. Six years later, we expanded our coverage to Ciudad Juárez, Chihuahua, achieving statewide coverage.

Recognizing the potential of Mexico City, we opened offices in the city in January 2000 to attract national clients and provide them with an immediate response to their needs. To this day, half of the company’s potential clients are from the major media agencies and direct clients.

Today, Roger Sistemas Exteriores has 34 years of experience and has the capability to offer nationwide presence. It is the second-largest company in northern Mexico and the sixth-largest in the country, specializing in billboards, static billboards, and expanding OOH media.